Natural Adaptation AwardBranding Madrid’s Climate-Resilient Green Spaces.
Introduction
What if?
What if visual narratives could transform perceptions of parks, portraying them as essential climate infrastructure rather than just recreational spaces?
What if branding campaigns included storytelling elements—both physical and digital—that highlighted how plants and ecosystems adapt to climate extremes, inspiring visitors to connect with these natural processes?
What if parks were branded as "climate allies," with visual identities that underscored their role in sheltering urban populations from the impacts of extreme weather events?
Weak signals
Bioconstruction and Biomimicry-Based Urban Planning
Designing building exteriors that can adjust to changing environmental conditions.
Urban Heat Island Mitigation
Designing cities with green corridors, water features, and reflective surfaces to reduce overall urban temperatures.
Self-Regulating Ecosystems
Buildings are designed to adapt to ambient conditions, similar to how organisms regulate their body temperature.
Prototype
We developed a speculative design initiative that:
- • Reimagines the branding of Madrid's Royal Botanical Gardens and Retiro Park
- • Explores the intersection between Nature, Technology, and Sustainable Design
- • Offers new ways of communicating the symbiotic relationship between Green Spaces and Extreme Weather Adaptation
Competition flyer attached to a lamppost in the street.
Competition flyer held in front of Madrid's Royal Botanical Garden