Decathlon Capsule CollectionWhere Heat Meets Style in Every Thread.

Photograph of a Desert Athleisure Capsule poster inside a Decathlon store.

Introduction

Despite temperatures frequently exceeding 40°C, life in Madrid persisted, and with it, the demand for fashion that could endure the intense heat. Decathlon, a renowned sports retailer, recognized this need and introduced its groundbreaking "Desert Athleisure" capsule collection to help residents cope with the city's extreme temperatures while training and exercising outside.

What if?

What if clothing materials could adapt to changing temperatures and humidity levels throughout the day, providing optimal comfort and breathability in Madrid's extreme heat?

How might fashion designers develop clothing lines specifically designed for outdoor workers, athletes, and other professionals who spend extended periods in extreme heat, prioritizing comfort, functionality, and safety?

Weak signals

Breathable and Lightweight Fabrics

People will increasingly opt for breathable, lightweight fabrics. These materials feel soft against the skin and allow air circulation, helping keep the body cool by facilitating sweat evaporation.

Functional Features

Clothing designed with moisture-wicking technology will help keep the skin dry and comfortable in humid conditions, catering to the needs of more active individuals during hot weather.

Sustainable Practices

As climate change awareness grows, consumers increasingly seek sustainable fashion options. Brands may use organic cotton, recycled materials, and other eco-friendly fabrics, requiring less water and energy.

Prototype

We developed a Decatlhon heated fashion capsule that:

  • Makes sure that people in hot climates can stay cool, comfortable and stylish.
  • Are ideal for use in extreme heat outdoors, as they meet the needs of people in hot climates.
  • Explores the use of reflective fabrics, which can help keep wearers cooler by deflecting sunlight.
Collection's highlight: a breathable, long-sleeved top made from the latest moisture-wicking and temperature-regulating fabrics.

Collection's highlight: a breathable, long-sleeved top made from the latest moisture-wicking and temperature-regulating fabrics.

Sustainable, breathable sneakers with moisture-wicking insoles and built-in cooling systems kept feet cool and dry.

Sustainable, breathable sneakers with moisture-wicking insoles and built-in cooling systems kept feet cool and dry.

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